Billy Ballew Motorsports is pleased to announce the addition of Freedom Grill, “The Official Grill of Tailgating,” on board the No. 15 Billy Ballew Motorsports entry in the NASCAR Craftsman Truck Series this weekend. Piloted by four-time series winner, Kyle Busch, the No. 15 will carry Freedom Grill as the primary sponsor for Saturday’s running of the New Hampshire 200 at New Hampshire International Speedway. This weekend will mark Freedom Grill’s first endeavor in motorsports.

Freedom Grill manufactures cooking grills made especially for the tailgate enthusiast. Offering three different models, Freedom Grill is taking the tailgating industry by storm with their signature “outside of the vehicle” design. The grills attach to the trailer hitch of a vehicle allowing customers to cook and travel with the grill outside the back of the vehicle, offering no-mess, no-fuss tailgating.

Taking on Freedom Grill as a broker services client, Global Performance group, LLC, immediately saw the potential for Freedom Grill in the motorsports industry. Using its industry contacts, Global Performance group organized this partnering of Billy Ballew Motorsports and Freedom Grill.

“When Freedom Grill came on board with Global Performance group asking us to act as a broker for them, we were excited to expand the depth of our company,” said Ken Hazlett, president of Global Performance group. “Immediately we could see the potential in pairing Freedom Grill with a NASCAR team but we didn’t rush into it because we wanted to find the right fit. This opportunity with Billy Ballew Motorsports is ideal. This is a perfect example of how our company can not only help a client put their product on the shelves but we take it one step further. This NASCAR sponsorship is the perfect way for Freedom Grill to reach their market right where they use the product…the race track!”

Selling twice the number of units they projected for this year, Freedom Grill executives are excited about this opportunity to join in the fastest growing sport in America and introduce their product to their target audiences.

“Being a start-up company, we’ve always wanted to associate with NASCAR”, said Freedom Grill National Sales Manager, Alan Meudt. “Our grill reaches the NASCAR fan base that has a love for the outdoors. Freedom Grill caters to those who make fishing, hunting and tailgating at their local race track a lifestyle. We appreciate the opportunity that Global Performance group and Billy Ballew Motorsports have given us and we’re looking forward to having such a successful driver behind the wheel of the No. 15 Freedom Grill machine!”

The green flag drops on the New Hampshire 200 at 2 p.m. EDT. Live coverage will be available on cable channel SPEED and broadcast on MRN Radio.

About Freedom Grill
Freedom Grill, Inc. designs and markets innovative products and accessories for the tailgating, camping and outdoor activities markets. Freedom Grill has combined the sizzle of the fast growing specialty automotive aftermarket with America’s hunger for better cooking indoors and out. Headquartered in Poway, California, the company’s innovative market entry product, the Freedom Grill FG-100™, is an easily transportable, high-performance gas grill designed for the Extreme Tailgating crowd. The new FG-50 is the first grill designed specifically to look and perform great on the back of a vehicle as well as a tabletop or cart. The grills mount to any standard tow hitch for maximum versatility. With the barbecue grill mounted outside the vehicle, there’s more room inside for gear, food, or passengers. The swing away arm and high quality gas grills make Freedom Grills the ideal accessories for trucks, SUVs and RVs. With “The Official Grill of Tailgating™” cooking outdoors has never been more convenient. Freedom Grills are perfect for tailgating, camping, fishing & hunting, and even home grilling on decks, patios, or backyards. Freedom Grill products are sold through specialty BBQ retailers, sporting goods stores and hardware stores. For more information on Freedom Grill, Inc. please visit the Company’s website at www.freedomgrill.com.

About Billy Ballew Motorsports
Formed in 1996, Billy Ballew Motorsports competed in their first race at Atlanta Motor Speedway for an Automobile Racing Club of America (ARCA) event. From there, the local Georgia businessman, decided to organize a NASCAR Craftsman Truck Series team. Ballew’s hands-on management approach, along with his enthusiasm and dedication, is what helped him bring together a talented and ultra-competitive team.

About Global Performance group LLC
Global Performance group was established in 1995 by current president, Ken Hazlett as a Motorsports Marketing and Communications agency in Atlanta. In 2000, Global Performance group strategically relocated to Mooresville, N.C., the heart of stock car racing and today has grown exponentially into a multi-facetted business entity, with seven distinct business units; Motorsports Consulting, Sponsorship Management, Marketing, Public Relations, Experiential Marketing and Travel and Manufacturer Broker Services. Global Performance group is a “true” full-service sales, marketing and public relations agency with a business-to-business and consumer focus. For more information please call (704) 660-3467 or visit us on the Internet at www.gperformance.com.