Kansas City, Kansas (April 23, 2009)-After seeing the article “NASCAR truck owner seeks sponsor for second entry at Kansas Speedway” in Wednesday’s Kansas City Star, the Samsung Mobile office in Kansas City, Kansas stepped onboard for Saturday’s O’Reilly 250 NASCAR Camping World Truck Series race.

Samsung Instinct, which is Samsung Mobile’s touch-tone screen phone with Sprint, will be the primary sponsor on the No. 15 Toyota Tundra driven by Shane Sieg. The Samsung Mobile Kansas City regional office that supports Sprint will also be the primary associate sponsor on the No. 51 NASCAR Camping World Truck which is the current Series point’s leader.

Brian Ickler will pilot the No. 51 typically driven by NASCAR Sprint Cup Series driver Kyle Busch. Due to scheduling conflicts with NASCAR national series events at Talladega, Busch is unable to compete in the fifth race of the 2009 NASCAR Camping World Truck Series season opening the door for Ickler.

“Samsung leads in the power of motorsports and understands the fan loyalty to Samsung and NASCAR,” said Bobby Billman (title Vice President of Channel Marketing for Samsung Mobile) We were given a rare opportunity to show the fans in Kansas City that Samsung has a presence there to support our partner Sprint and at the end of the day, this helps the local economy.”

Samsung has been a long time supporter of NASCAR and is the title sponsor of the Samsung 500 NASCAR Nextel Cup race at Texas Motor Speedway. The Samsung Instinct allows NASCAR fans to stay connected with the sport they love no matter where they are as the have instant access to watch live SPEED coverage and video on demand, live race radio and in-car audio, plus real time stats for qualifying, leaderboard, lap times, time behind, and points standings.

The O’Reilly Auto Parts 250 (167 laps, 250.5 mile) NASCAR Camping World Truck Series race at Kansas Speedway is slated to begin at 6:00pm ET Saturday, April 25, 2009. Live race coverage on SPEED begins at 5:30pm ET with MRN and Sirius Satellite Radio coverage beginning at 5:45pm ET.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.