Marketing Information
The NASCAR Camping World Truck Series
• Company name/logo prominently displayed on the No. 15 or No. 51 NASCAR Camping World Truck Series vehicle owned by Billy Ballew Motorsports, as well as on team uniforms, pit box/equipment, transporter, website and any promotional materials generated by Billy Ballew Motorsports.
• Promotions – Motorsports provides an excellent platform to launch unique promotions with driver/team endorsements, sweepstakes, contests, etc.
• Entertainment – Hospitality events provide a means to inspire and reward employees or entertain existing or potential customers.
• Increased Media Exposure – A properly executed public relations program will provide measurable value to a sponsor. Strong PR support will maximize print, radio, Internet and television exposure.
Contact Billy Ballew for information on how you can get involved in the NASCAR Camping World Truck Series, a great marketing tool for your business!
NASCAR CAMPING WORLD TRUCK SERIES DEMOGRAPHICS
A popular NASCAR national series since its debut in 1995, the high-profile
NASCAR Camping World Truck Series features full-size, American-made trucks in tough, side-by-side racing. With 25 points events at 23 different tracks across the country, the NASCAR Camping World Truck Series is a favorite among fans who like powerful, fast trucks.
The NASCAR Camping World Truck Series is all about tough, powerful and durable trucks. This exciting, aggressive, side-by-side racing brings thrills to our most passionate fans. The unique nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth feel of the series all create a property that avid NASCAR fans can call their own.
THE POWER OF THE NASCAR CAMPING WORLD TRUCK
SERIES
• #1 rated motorsports series on SPEED
• #3 rated motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series)
• SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting 23 of the 25 events in 2009), with 2 events airing on FOX
• An average of 40,000+ attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 75,000 or more
• 15 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2009
2008 ON-TRACK COMPETITION RESULTS
• 12 different pole winners – 12 different race winners, including 4 first-time winners, 7 different leaders, on average, per race
• 20 races with a margin of victory under 1 second, with more close finishes than any other season
• The NASCAR Camping World Truck Series Championship has been determined in the final race 13 of 14 seasons, including 2008
SPONSORSHIP AND LOYALTY
• NASCAR is #1 in fan brand loyalty – fans are 3 times as likely as non-fans to try and purchase NASCAR sponsors’ products and services
• Sports executives rank NASCAR #1 in fan awareness of and loyalty towards sponsors
• Nearly 3 out of 4 NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series team sponsors
MEDIA COVERAGE
• Television: SPEED and FOX
• Radio: SIRIUS XM Radio and Motor Racing Network (MRN)
• Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content.
For sponsorship opportunities contact:
